Initiatives

Public Service Announcements

What is a PSA?

Public Service Announcements or PSAs are a great way to generate awareness for a cause or a particular social issue. PSAs are messages meant for public good, and when combined with good storytelling, public service announcements have the power to motivate, inspire, support and change us as a community.

1st PSA in our series

‘Kids Know What's Up’

This climate / social media campaign initiative involves filming and broadcasting young people who share their thoughts, feelings and honest reactions to the climate crisis. Formatted with humor and a direct point of view, the series serves to dignify and elevate young people’s concerns and by doing so catapult those concerns into the public spotlight.